For any soccer club and its fans, the brand — the name, the colors, the crest — is an integral part of its identity.  

To ensure our brand represents, reflects, and resonates with the community, we are currently undergoing a comprehensive process of community engagement, brand analysis, and design to develop our new name, colors, and logo. The process has included multiple surveys, multiple listening sessions, and hundreds of personal conversations that have provided the club with more than 10,000 responses to inform the brand’s development. 

Matthew Wolff, one of the world’s foremost sports designers, has been tabbed to create the club’s full brand identity. Wolff has created brands and apparel for major sports brands including Nike, the French National Team, Paris Saint-Germain, LAFC, Minnesota Twins, and Los Angeles Clippers, 100 Thieves, and many others.

“My goal is always to create an identity that’s long lasting and that properly reflects the community,” said Wolff. “The OKC for Soccer project is unique, and I’m looking forward to helping the club create a visual identity for the men’s team that really resonates with people in OKC and beyond.”

OKC for Soccer expects to unveil the club’s new branding in Spring 2026.